Google eliminates all the guesswork when naming a new business. Just type your desired name and the city. Follow it up with a Whois search to check for websites that might already be using that name. Unfortunately, not everyone is as computer savvy as a fifth grader. CHOW Foods, owner of the 5 Spot, Atlas Foods, Endolyne Joe’s, and the Hi-Life, is filing a motion in court today in an effort to restrain the new CHAO Bistro (1200 Pike St.) from using an identical-sounding word as their business name. Brought to you by some of the same people who gave Seattle such hits as Venom nightclub, CHAO was originally going to use the same, correct spelling of “Chow” in its name before settling on the phonetic bastardization. (The sign, in fact, wasn’t changed until early this week.)CHOW Foods, which has been in business for 15 years, claims that either way, the new restaurant has confused customers, and the company wishes not to appear to be affiliated with CHAO Bistro in any way. In a phone interview today, CHOW Foods owner Peter Levy explained the unacceptible phonetic difference thusly: “Well, we spend a significant amount of dough on Public Radio sponsorships with KEXP and KPLU. We don’t want a big brouhaha over this incident, but do feel the need to protect our name and whatever goodwill we have been able to garner over the past 15 years.”