Foursquare for Fucking

Planned Parenthood invents the latex "check-in."

It's a good night. It's a reeeally good night. So good, in fact, that you feel like shouting to the world "I just had sex!" or dancing in public to Hall and Oates. Now comes an opportunity for you to share that postcoital glow with the world (and rate your partner while you're at it), all in the name of safe sex.

Right when Planned Parenthood was in a knock-down, drag-out fight with the Komen Foundation, the organization began a new campaign to encourage condom use. And apparently the best way to do that, in Planned Parenthood's mind, was to allow condom users to "check in," using a rubber with a QR code (the organization distributed 60,000 in the Pacific Northwest alone), from wherever they'd just teeth-torn open a package for their package. In other words, Planned Parenthood created a Foursquare for fucking.

For Planned Parenthood, the scannable bar-code condoms are part outreach, part the rate-your-experience card you might get with your check at a diner. Using the mobile-friendly site WhereDidYouWearIt.com, these super-social condoms give users the opportunity to share details about the sexual experience they presumably just had by rating it on a scale of "things can only improve from here" to "ah-maz-ing—rainbows exploded and mountains trembled."

Social-media coordinator Nathan Engebretson says that just two weeks into the campaign, condom QR codes have been scanned 500 times, while the website recently got more than 45,000 unique visitors in only a day (meaning most people are rubbernecking rather than scanning their rubbers). And in those same two weeks, Engebretson says, there have been more than 4,000 "check-ins" in 75-plus countries, meaning 4,000 happy nights—at least if you believe people on the Internet, which you shouldn't.

 
comments powered by Disqus