When was the last time you actually enjoyed a cup of coffee?

When was the last time you actually enjoyed a cup of coffee?

When was the last time you actually enjoyed a cup of coffee? I don’t mean slurping one down in traffic or sipping from a paper cup while rushing down the street to work. I mean sitting down with a steamy glass mug and making your coffee break just that – a break, a luxurious moment to savor, a simple pleasure, like people do in Argentina and France and Italy, and many other countries, where no one takes their coffee to go. Will the banks fail if we don’t make it to-go?” Will our jobs be imperiled, our productivity diminished, the GNP jeopardized? Probably not.

So far have we fallen from the plain civility of a coffee break that we can barely stand an extra minute in line. Leave it to Starbucks CEO Howard Schultz to capitalize on that undeniable woe. Today, he giddily announced that mobile ordering and payments will expand soon and be available at more than 600 stores in the Pacific Northwest, including Seattle, as early as March or April.

The initiative was launched last month in Portland, allowing Starbucks customers to order coffee and food in advance, and pick up their purchases without waiting in line.

On Dec. 3, 2014, Geek Wire’s Tricia Duryee offered a glowing account of this monumental event that is reshaping lives in Oregon’s biggest town:

“Two minutes after ordering my tall sugar-free vanilla latte on my iPhone, a barista called my name saying it was ready.

“A minute or two after that, my pipping hot panini came out of the oven, ready to eat. I didn’t have to stand in line, fight the crowds, talk to anyone or even be inside the Brewery Blocks Portland Starbucks to place the order.

“That’s the beauty of the new mobile ordering service Starbucks launched today, allowing customers to place their coffee and food orders in advance and pick them up without ever having to stand in line.”

Adam Brotman, Starbucks’ chief digital officer, said Starbucks is confident about the future of mobile ordering and will be aggressively rolling it out throughout the nation by the end of next year.

Brotman figures that if fewer people are standing in line, more Starbucks employees will spend their time making drinks instead of working the register, leading to a better experience for customers.

“We believe this is going to be game changing, in terms of both the customer experience as well as driving incremental transactions and improving throughput and capacity in our stores,” Brotman told Geek Wire. ”

Nothing here about taste or aromas, nor of spending a few minutes relaxing over a cup of Joe. No, in the World According to Starbucks, the “customer experience” will simply be enhanced by the speed in which one is able to secure a paper cup of coffee.


Talk to us

Please share your story tips by emailing editor@seattleweekly.com.

More in News & Comment

This screenshot from Auburn Police Department bodycam footage shows an officer about to fire his weapon and kill dog on May 13, 2022.
Auburn police shoot dog, and owner claims it wasn’t justified

See videos of attack as well as bodycam footage of officer firing at dog.

File photo.
King County Council approves creation of Cannabis Safety Taskforce amid rash of dispensary robberies

The multi-agency task force will cooperate to find ways to improve safety in the cash-only industry.

Screenshot from ORCA website
New ORCA system launches for regional transit across the Puget Sound

Overhaul includes new website, mobile application and digital business account manager.

Judged by XII: A King County Local Dive podcast. The hands shown here belong to Auburn Police Officer Jeffrey Nelson, who has been charged with homicide in the 2019 death of Jesse Sarey.
JUDGED BY XII (Episode 4): Foster mom wants accountability in Auburn cop’s upcoming murder trial

Special podcast series explores Auburn Police Officer Jeffrey Nelson’s role in the death of Jesse Sarey.

Diane Renee Erdmann and Bernard Ross Hansen. Photos courtesy of FBI
FBI arrests Auburn couple after 11-day manhunt

The couple was previously convicted for fraud and skipped sentencing on April 29.

Screenshot from Barnes and Noble website
Cover art of books that KSD Librarian Gavin Downing says have been under fire: “Jack of Hearts (and Other Parts),” by Lev A.C. Rosen, “If I Was Your Girl,” by Meredith Russo, and “All Boys Aren’t Blue,” by George Matthew Johnson.
Kent middle school librarian wins intellectual freedom award

Gavin Downing refused to keep ‘silence in the library’ amid attempted book banning and censorship.

t
Kent elementary school teacher accused of using racist language toward student

River Ridge Elementary instructor placed on administrative leave by Kent School District.

FILE PHOTO: King County Sheriff’s Office deputies.
Dozens of King County Sheriff’s Office employees left jobs instead of getting vaccinated

This added on to the existing number of vacancies in the department.

Joann and Allan Thomas are flanked in court by their attorneys Terrence Kellogg (fourth from the right) and John Henry Browne (far right) on May 10, 2022. Judge Richard Jones is presiding over the case. Sketch by Seattle-based artist Lois Silver
At drainage district corruption trial, it’s a tale of dueling conspiracies

Allan and Joann Thomas are in trial in Seattle on fraud charges.

Most Read