When was the last time you actually drove through Seatac? Looking for a way home from the airport avoiding the highways? Me too. But that was also when I saw signs that maybe this town was looking to be more than the sum of its runways. There’s a community center, with a gym and meeting rooms, that’s more akin to a small, but fancy, resort conference center than a city-sponsored equivalent to the YMCA. And indeed, the town that was named for nothing more impressive than being the hub of cross-country travel for two much bigger cities, is trying to reinvent itself as a destination in its own right.Today Seatac unveiled it’s new slogan: Everywhere’s Possible. It’s an obvious reference to the rapidly rising light-rail and talk of a third runway. Local carriers continue to add new flights, and now you can go straight to China for the smog-choked Olympics in Beijing. Hadley Green Creates was hired to handle the marketing.The slogan sounds more like the beginning of a symbolic logic problem (for all you dorky philosophy majors out there) but if the community center is any indication, a less than stellar motto might not matter for this increasingly connected little ‘burb.
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