According to: Allan Park, program/group exercise director
Where: The Vault, 808 Second, 224-9000 [health club]
In: yoga, Pilates, cycling (spinning), pump classes (body sculpting with barbells),meditation/acupuncture, martial arts (blends of kickboxing, tai chi, and karate). Mind/body connections and holistic approaches. High-protein, low-starch diets, Cave Man Diet, Eastern Diet, bigger lunches, smaller dinners
Out: Step, aerobics, jazzercise, fad diets (Atkins Diet), and dairy
According to: Timothy and Sam, sales staff
Where: Atlas Clothing/Used & Vintage, 1515 Broadway, 323-0960 [vintage clothing]
In: ’80s inspired fashion, anything cutesey or preppy (alligator or Lacoste shirts, button-down collars with ties for girls), adorned with rainbows/hearts. Gucci bags, vintage Louis Vuitton bags, elasticized belts, late ’70s and ’80s sportswear (Puma, adidas), military, and anything customized (graffiti)
Out: Bohemian/hippie look, swing-dance look, and fat pants
According to: Kristen, consultant Where: Sephora, University Village, 526-9110 [makeup]
In: Matte shadows and soft matte lipsticks, bolder colors, deep red-gold tones, bolder brows. Products: Nars shadow, Stila Color Voyage Eye Shadow Trios, Lorac lipsticks. “And every girl should have a Shu Uemura Eyelash Curler.”
Out: Shimmer eye shadows; skinny/overplucked eyebrows
According to: Sierra, the “go-between lady”
Where: Burnt Sugar, 601 N. 35th, 545-0699 [accessories, bath products]
In: Ellen Stewart Bags (makeup bags, coin purses), Lettuce Soap, Dirty Girl products, and Oil Cloth
Out: Not having the right bag; uncleanliness
According to: Carl Mayes and KellyThompson, owners
Where: Rising Stars, 7404 Greenwood N., 781-0138 [children’s wear]
In: Unisex, comfort clothes, all-natural fibers (cottons and soft fabrics). Transportation (trains, planes, and automobiles) and animal prints. Kushies—unisex line of newborn and infant clothes that come in pastels and stripes made out of good-quality cotton. Floral prints, pinks, and purples for toddler girls
Out: Zippers and buttons, denim, dinosaur prints
According to: The staff
Where: Rudy’s Barber Shop, 614 E. Pine, 329-3008 [hair]
In: buzz cuts, mullets, feathers, ’80s punk, modified Mohawk, facial hair (fuller beards, longer sideburns), soft fringes
Out: pompadour, chunky hair color, all-over bleaches, roots, goatees, graduated bob, rock star/Cha-Cha Lounge look
According to: Kerry, buyer
Where: City Kitchens, 1527 Fourth, 382-1138 [kitchen products]
In: Microplane zester/grater, baking mats (turns any cookie sheet into a nonstick cookie sheet), wine charms (markers so you can find your drink), Rosle can opener (doesn’t leave sharp edges), pasta machines, knives with stainless steel handles (Wusthof Culinary and Henckles Twin Select)
Out: Drinking from the wrong glass, store-bought pasta
According to: Lorali Downes, owner Where: Eyes on Fremont, 4254 Fremont N., 634-3375 [eyeglasses]
In: Rectangular and retro shapes, sleek small frames, rhinestones, titanium, multicolors, vintage replicas
Out: Colored/all contacts, tortoise frames, rimless frames, big frames
According to: Aaron Park, general manager
Where: Fantasy Unlimited, 2027 Westlake, 682-0167 [erotic products]
In: velvet, goth, fishnet, the Baby Jesus butt plug
Out: punk, the Hello Kitty vibrator
According to: Eileen, store manager
Where: Anthropologie, 1513 Fifth, 381-5900 [women’s clothing and accessories]
In: Sweater coat or jacket, Western- inspired shirt, fashion denim skirt or pants, menswear- inspired clothing, terra sweaters with woodland animal print, feminine embellished knit tops with lace or other decoratives, something toile, corduroy or moleskin, and fall colors (eggplants, browns, moss greens, reds)
Out: “No such thing as a fashion don’t—if you look good wearing it and can get away with it…. Why not?”
According to: The staff
Where: Sonic Boom Records, 3414 Fremont N., 547-2666 [music]
In: White Stripes, Sigur Ros, Gorillaz, our CDs
Out: Whitesnake, Sugar Ray, Monkees, CDrs
According to: Kay Smith-Blum, owner
Where: Butch Blum, 1408 Fifth, 622-5760 [men’s clothing]
In: Cardigan-like coats, leather flare jeans, cashmere and silk, angora or mohair pullover sweaters, narrow ties, fitted leather jackets. Colors: mocha or espresso browns, eggplant, rich caramels, army greens, paprika
Out: Pants with tight thighs and extremely flared bottoms; super-tight, low-slung hip-huggers; true black
According to: Emily Aylward, owner
Where: Flip Salon, 620 Alaskan Way, second floor, 713-9326 [hair]
In: Gals: Full head of color, texturized and natural vs. straightened, natural colors, and naturally curly. Guys: mid-length, longer hair is coming back. In general: Up-do’s, Bed Head products, styling mud
Out: Bright, crazy colors/Manic Panic, straightening, and pomades. “National trends don’t seem to matter in Seattle, we tend to be more relaxed about styles.”
According to: Matt Evans, weekend manager
Where: Orpheum, 618 Broadway E., 322-6370 [music]
In: Local NW music (Built to Spill, Quasi), Radiohead, The Shins, Sigur Ros
Out: R&B, Southern hip-hop
According to: Erin Dolan, owner
Where: Edie’s, 319 E Pine, 839-1111 [shoes]
In: Heritage Collection of tennis shoes/old-school ’50s, ’60s remakes, brown, comfortable, wedge heel, rubber soles
Out: Futuristic Nike, granola, platform, Cuban-pimp, super- slick, guy shoes
According to: Alice, assistant manager
Where: Tenzing Momo & Co., 93 Pike, 623-9837 [herbs]
In: Maca (boosts energy), Kava Kava (reduces pain), Skull Cap (nerve tonic), organic, tinctures
Out: Saint-John’s-wort, goldenseal, garlic
According to: Steve Quenell, customer service rep
Where: Archie McPhee, 2428 N.W. Market, 297-0240 [toys and pranks]
In: Devil Duckies, cowgirl placemats, snack boxes (Women in War, Bathing Beauties, Day of the Dead)
Out: Fart machines, fake dog crap, whoopee cushions, fake vomit
