Numbers of the Week

Published 7:00 am Monday, October 9, 2006

200,000,000

Estimated dollar amount lost by the networks for going ad-free for four days starting Sept. 11, 2001.

32,000,000

Amount the networks stand to lose by not running prime-time ads on Sept. 11, 2002.

51

Percentage of U.S. consumers who believe the networks should be ad-free on the first anniversary of Sept. 11, according to Advertising Age magazine.