It’s an e-reader! It’s a computer! It’s both!You advertise for a job, and the rumors start flying. That’s the situation for Amazon, whose modestly successful Kindle device has now become the subject of direct competition with Apple’s new iPad. The NYT and others are pointing to a job listing posted by Amazon that seeks a hardware display manager knowledgeable in LCD screens. Those are necessary for full color, as the iPad uses. Now everyone is speculating that Amazon’s next Kindle refresh will also be full-color and–possibly–more of a computer and less of a simple electronic content reader. This comes soon after Amazon acquired a company called Touchco, which specializes in touch screens (see the TechFlash report). Which, again, would make the next Kindle iteration more iPad-like. But will that make Jeff Bezos less of a retailer and more of an elegant, arrogant, Jobsian designer of overpriced electronic gadgets? If he walks onstage at the next product launch wearing a black turtleneck and jeans, the rumors may be true.