Remember Microsoft’s big “Where do you want to go today?” ad campaign? Pretty lame, wasn’t it? Well, you ain’t seen nothin’ yet.

Microsoft recently asked multinational ad agency Anderson & Lembke to put a new public face on its moribund msn.com Web portal. “We asked ourselves, ‘How do we reach our target audience, people who go on the Web to do things?” A&L’s group account director for Microsoft products said from San Francisco last week. “And we suddenly realized that that word, ‘do,‘ is awesome; it’s terrific; we want to own it, make it hard for anyone else to go near it.”

And how do you do that? Msn.com’s new slogan, debuting two weeks ago in full-page black-and-white in The New York Times and a six-page color spread in Newsweek, is . . . (drumroll, please . . .) “Where do you want to go today?” with the “do” done up as a little embossed-looking button.

Maybe the intent was to make it hard for anyone to go near Microsoft.

On one of Anderson & Lembke’s own Web pages you’ll find the words, “If you want an agency that thinks about how different the world of business is today, perhaps you need a different agency.”

Where DO you want to forward that today?