While record labels and most musicians are busy bemoaning the ease with

While record labels and most musicians are busy bemoaning the ease with which it’s possible to download pretty much whatever you want for free on the Internet, other artists have simply adjusted to this reality by offering up the music on their own websites. Artists like (name’s) Pretty Lights, whose band name makes the thing sound like some annoying twee pop band. In fact, (name’s) hip-hop production feels a little more like But instead of attempting to describe this sweet musical nectar, you can just go download the band’s entire catalog yourself from Pretty Lights’ website…for free. Obviously, artists giving away music isn’t exactly novel, but offering up everything you’ve ever done is. I’m pretty sure there isn’t another artist with a fanbase large enough to charge $25 per ticket for a show who’s done this — and if someone can think of an example, I’d like to know.This strategy might not work for every artist, but it’s something to consider: if your music is good enough, it will lure the masses to come to your shows. When you make ridiculously snappy dance music,


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