Too many questions:A. Does the ICON Grill not realize that brunch already

Too many questions:A. Does the ICON Grill not realize that brunch already = breakfast + lunch?B. Or does the restaurant think it’s being whimsical by serving breakfast + breakfast + lunch?C. Should it start serving supper + dinner = sinner? Snacks + supper = snuxper? Or should ICON roll all its menus into brlunckser?