I’ve been coveting this photo-op for weeks–weeks!–of one of the most egregious displays of advertising that I have ever witnessed. But alas, the offender has proved to be my own private Bigfoot. After a narrow miss of photographic evidence while stalking the beast this weekend, I can contain my vitriol no longer. I present to you a Great Moment In P.R. Jackassery.Allow me to paint the picture: A big ass black Hummer, painted to mimic the bottle art of Red Knot Shiraz, an Australian wine brand represented by local wine mini-behemoth Precept Brands.A Hummer. Advertising wine. Nothing says “fuck you and the Earth you rode in on” better than an under-10-miles-to-the-gallon urban tank. Using it to advertise an agri-freeakin’-cultural product is…is…ACK! Did your head just explode? I get a raging nihilistic headache, begging the question: What’s the point? What would you do if you went to the farmers ‘ market and saw a farmer selling raspberries or cherries out of the back of a Hummer? Exactly. Any good, shopping local, organic, or sustainable, that I may do is negated by the giant, Godzilla-sized carbon footprint of one Hummer.The Hummer is the ultimate symbol of a different kind of voraciousness and a giant symbol of overcompensating for other, eh hem, shortcomings. To use such a symbol of American wastefulness and idiotic posturing to represent a wine… says what exactly? Dude, mine is bigger than yours? (I’m just talkin’ bout flavor.) My wine can kick your wine’s ass? Or, ha ha, my wine is so over-priced that I can afford to buy a $70,000 vehicle to promote it?Precept Brands: Please look up diametrically and opposed in the dictionary, and see a picture of your wine-mobile. And this has been another Great Moment in P.R. Jackassery.