Indie arts and crafts were for sale near the record fair, including every ironic slogan ever conceived.

Michael Showalter’s comedy set kind of bombed, but in the most adorably awkward way.

Modest Mouse at the Pitchfork Music Festival 2010 in Chicago.

Modest Mouse at the Pitchfork Music Festival 2010 in Chicago.

Official Pitchfork merchandise was available for sale.

EL-P at the Pitchfork Music Festival 2010 in Chicago.

LCD Soundsystem at the Pitchfork Music Festival 2010 in Chicago.

Free Energy at the Pitchfork Music Festival 2010 in Chicago.

The Ice Cream Man was a very, VERY popular figure at the Pitchfork Music Festival 2010 in Chicago.

Local Natives at the Pitchfork Music Festival 2010 in Chicago.

Kurt Vile at the Pitchfork Music Festival 2010 in Chicago.

Titus Andronicus at the Pitchfork Music Festival 2010 in Chicago.

Loser? Hardly. Titus Andronicus at the Pitchfork Music Festival 2010 in Chicago.

Robyn at the Pitchfork Music Festival 2010 in Chicago.

Jon Spencer Blues Explosion at the Pitchfork Music Festival 2010 in Chicago.

Haircuts of all shapes and sizes.

Panda Bear at the Pitchfork Music Festival 2010 in Chicago.

The coolest dad at the Pitchfork Music Festival 2010 in Chicago.

LCD Soundsystem at the Pitchfork Music Festival 2010 in Chicago.

Mmm, shark-encrusted music fans.

Washed Out at the Pitchfork Music Festival 2010 in Chicago.

Here We Go Magic at the Pitchfork Music Festival 2010 in Chicago.

Neon Indian at the Pitchfork Music Festival 2010 in Chicago.

Neon Indian at the Pitchfork Music Festival 2010 in Chicago.

Big Boi at the Pitchfork Music Festival 2010 in Chicago.

Pavement at the Pitchfork Music Festival 2010 in Chicago.

The Tallest Man On Earth at the Pitchfork Music Festival 2010 in Chicago.

Odd fashion choice? Probably. But black socks couldn’t have been comfortable in the sweltering Chicago heat.

Real Estate at the Pitchfork Music Festival 2010 in Chicago.

Fans at the Pitchfork Music Festival 2010 in Chicago.

Sleigh Bells at the Pitchfork Music Festival 2010 in Chicago.

Fans at the Pitchfork Music Festival 2010 in Chicago.

Yowza! Robyn at the Pitchfork Music Festival 2010 in Chicago.

Hey, far out. Or something. Anyway, I’m sure that’s tobacco.

If you look closely, you may notice this man’s lapel button. And you may also notice it’s an illustration of himself.

Pavement at the Pitchfork Music Festival 2010 in Chicago.

St. Vincent at the Pitchfork Music Festival 2010 in Chicago.

Raekwon of Wu Tang Clan glory at the Pitchfork Music Festival 2010 in Chicago.

Dancers for Big Boi.

Major Lazer, booty, and a Chinese dragon at the Pitchfork Music Festival 2010 in Chicago.

EL-P at the Pitchfork Music Festival 2010 in Chicago.

Butterfly masked fans were a rarity.

Greyhound had a cool-off bus for fans to escape the heat — and a rapping bus driver for good measure.

Big Boi at the Pitchfork Music Festival 2010 in Chicago.

A bear costume was absolutely an odd choice of attire, but screw it — having a good time trumps all.

Hey, a girl’s gotta put her smoothie somewhere while texting.

This fan’s ultra-powerful laser was visible in the dusty air most nights. The best part? It’s homemade.

All at the Pitchfork Music Festival 2010 in Chicago.

Poster enthusiasts had plenty to take in — Flatstock was in full-effect behind the main stage at the Pitchfork Music Festival 2010 in Chicago.

Dust dancing at the Pitchfork Music Festival 2010 in Chicago.

Lightning Bolt at the Pitchfork Music Festival 2010 in Chicago.

Freddie Gibbs at the Pitchfork Music Festival 2010 in Chicago.

EL-P at the Pitchfork Music Festival 2010 in Chicago.

Liars at the Pitchfork Music Festival 2010 in Chicago.

Wyatt Cenac before his set at the Pitchfork Music Festival 2010 in Chicago.

This bicycle made a world go ’round. Literally, it’s there on the right.

The on-premises record fair was a great place for music fans to hide from the heat. Vinyl junkies, eat your hearts out.