wino_logo.jpeg
Illustration by Andrew Saeger, tHE ARTdept.
Hey fellow lushes! I don't know about y'all, but this Wino hates to drink alone.

Oh, no, it's got

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Sip And Tweet During Virtual Wine Tastings

wino_logo.jpeg
Illustration by Andrew Saeger, tHE ARTdept.
Hey fellow lushes! I don't know about y'all, but this Wino hates to drink alone.

Oh, no, it's got nothing to do with the you-got-a-problem code of Bill W. and his Anonymous friends. It's just so much more fun to pass around the bottle and share. Talking that wino talk of haunting aromatics, intense mouthfeel and terroir.

Much like our brethren, The Foodie, we like to geek out in groups when tasting wine, to dissect the deets about what makes our mouths go "that's some mighty fine fermented grape juice." And that's why I am a huge fan of virtual wine tastings.

Just last weekend, I sat down at my keyboard with a glass of fan-freaking-tastic 2008 Perigee from L'Ecole No. 41 and got all Twitter-pated with fellow admirers of this Bordeaux blend made from estate fruit grown in the Seven Hills Vineyard near Milton-Freewater, Ore. Yes, still considered part of the Walla Walla Valley. While we compared notes using the hashtag #perigee41, the winery was having a retrospective tasting in real time and chiming in.

I don't want to sound all marketing-y here, but, dang, that's a good use of social media to engage in your target audience. And, wouldn't you know it, I ran into some friends on this Twitter feed, including Sean Sullivan, also known as @WaWineReport. Or, if you prefer the more formal title, Lord Washington Wine Report.

He hosts a monthly virtual tasting on Twitter, selecting a wine to taste and discuss in 140 characters at a time. "Lush fruit, character up the yin-yang, long finish. Doesn't suck." On Thursday, at 7, we're gonna gather 'round our laptops and gab about Barnard Griffin's latest release of Rosé of Sangiovese. Which just happens to be one of my favorite pink wines of summer because it tastes as pretty as it looks and it's priced right at about $12.

Usually about 20, or so, virtual tasters show up to Tweet all about it, talk about potential pairings, compare impressions of this swell sipper and brag about where we scored screaming deals. OK, I added that last one as a possible point of virtual discussion because I like to combine tasting with a little retail therapy.

You don't want to participate? Well, that's fine, too. Just log on and lurk. You might learn a thing or three. This month's hashtag is #bgriffin. Hope to "see" you there!

Follow Voracious on Facebook & Twitter. Follow me on Twitter @lesliedines.

 
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