This isn't Mark Duplass, because there's no fucking way The New York Times Magazine would grant us permission to reprint its photo. This, folks, is Matt "Boz" Kinberg of Wong Doody.
This year's Seattle International Film Festival might as well be renamed the Mark Duplass Film Festival, seeing as the writer-director-actor is starring in two films and co-directing another with his brother, Jay. This past Sunday, the Duplasses (Dupli?) got their names in printed lights, garnering a short feature in The New York Times Magazine. But the photo was what caught our eye. In it, Duplass is wearing a retro Olympia beer t-shirt. Which begs the question: Might Oly be in line to become the next Pabst Blue Ribbon?
If you were to poll Northwesterners who grew up within a tap line's distance from the brand's original headquarters, the answer would be a definitive yes. Around here, Pabst, after a stealth surge to hipster prominence in the early aughts, has already become somewhat passé; Seattleites, Destiny's Children (aka Tacomans) and Olympians alike would rather grab an Oly, 'cause it's second to none. But Oly--which is part of the Pabst family of nostalgia beers, meaning the ruler would still reign--is only available in "a little less than half the states in the U.S.," says brand spokesman Lucas Murdock.
"Mumblecore master Mark Duplass could very well be our generation's Dennis Hopper, and light the spark for an obscure beer the way Hopper and David Lynch did for Pabst in Blue Velvet, if only the 'retro' Oly shirt wasn't faux and sold at a mega-department store that employs tuxedoed piano players," says Wong Doody copywriter Peter Trueblood, whose agency was recently feaured on AMC's The Pitch.
As for the Coenheaded bros' affinity for the Tumwater foam, Wong Doody's Matt Kinberg gives that a pass, commenting that "the Duplass' drinking style is on par with their film budgets."