An especially wet March hasn't dissuaded the Hard Rock Cafe from slashing its drink prices every time it rains, a restaurant spokesperson says.
The Hard Rock this January debuted its weather-linked happy hour, promising to discount draft beers, Washington wines and premium well drinks by 50 percent whenever it rained. That happened dozens of times in March, when precipitation was recorded on all but five days. The month's total rainfall was 7.2 inches, nearly twice the typical amount.
Spokesperson Amy McKillop says she didn't track how many times the restaurant declared a rain happy hour, but a number of savvy drinkers developed the habit of ducking into the bar for shelter from morning storms.
According to McKillop, the Hard Rock isn't fussy about what constitutes rain: For promotional purposes, a drizzle is as good as a deluge.
"It's water falling from the sky," she says. "We haven't come up with a definition."
April is typically drier than March, but the Hard Rock is likely to have a passel of unscheduled happy hours in the month ahead. The average rainfall for April is 2.77 inches, and this week's forecast calls for rain every day.
But McKillop says the restaurant has no plans to discontinue the deal.