Backers who donate $10 or more will receive weekly access to recipes developed for the project; Sundstrom plans to ultimately include 90 Lark recipes in the new media cookbook. "We'll ask people to test them out, tell us what they think," he says. "It's a way to engage people throughout the process."
To receive Kickstarter funding, Sundstrom must raise $33,000 by Apr. 6. Sundstrom says the money will pay for the services of professional photographers, videographers and designers.
After he won a James Beard award in 2007, Sundstrom was approached by many mainstream publishing houses looking to produce traditional cookbooks bearing the Lark name. But Sundstrom's decided the freedom and flexibility of self-publishing is worth the additional effort. The recipes will start as an app, then morph into an e-book which will be printed on demand.
"We'll be able to do step-by-step photos, and the more ambitious recipes will have videos," Sundstrom says. "This is also pretty personal, so we're going to do foraging trips, maybe razor clamming out on the coast and show the way I see the Northwest."
Sundstrom says the chef-driven content will distinguish the app from other apps that home cooks have begun bringing into their kitchens.
"It's more personal than the apps already available, which tend to be like 30-Minute Meals or 101 Things To Do With Chicken," he says.
The project has already attracted dozens of backers. While many of them are identified online as Seattle residents, Sundstrom suspects his solicitation will also resonate with eaters elsewhere.
"We like the model because this reaches people who have never heard of Lark," he says.