When the BlogHerFood conference opens in Seattle this June, the annual event will be celebrating its fourth anniversary, which means many attendees have already learned how to shoot video, correctly attribute recipes and use their blogs as a political platform. That's why this year's programming is organized in three different tracks.
"We're really acknowledging the growth of food blogs, so we're targeting beginning, intermediate and advanced bloggers," BlogHer co-founder and chief operating officer Elisa Page says. "It doesn't mean you're going to be stuck in a track, but we're focusing on levels."
The Seattle agenda, announced this week, includes a beginners' session on food literacy, in which participants will learn the meaning of buzzwords such as "natural" and "organic" that pop up in press releases; an intermediate session on trends in food photography and a session for advanced bloggers on "pushing boundaries." There's also a session on humor.
"People want to be funny," Page says. "A lot of these food bloggers, they're funny online and they're funny in life."
While there aren't any sessions tackling the ethics of accepting (or demanding) freebies, Page says beginners will be tutored in copyright law and coached on how to interact with food producers.
Another new addition to the schedule is a photography workshop at Pike Place Market. "We've done a million different photography panels, but we wanted to take it to a different place," Page says. The event's 500 participants will also have the opportunity to tour Seattle culinary landmarks, although the itinerary hasn't yet been finalized.
"It's really just continuing to expand," Page says of the conference. "This will be the best year yet."