A Seattle start-up believes its app could revolutionize how eaters make their food delivery decisions, but what customers apparently like most is the company's cute name.
"People like the name," says Justin Seeley, founder of Omnom. "That's the number one feedback."
Seeley and his two partners - all recent college grads - designed Omnom after realizing college students tend to order pizza from whichever chain has the most memorable ad campaign instead of exploring locally-owned options. "There were these amazing pizza restaurants delivering, but nobody knew about it," he says.
Users of Omnom, which launched last month, can enter an address into the app or website to learn which restaurants deliver to them. While that template's used by numerous online services, Seeley says Omnom will ultimately distinguish itself from the delivery pack by listing dishes instead of restaurants. Rather than scroll through lengthy menus, Omnom-ers will be able to search for lasagna or pad thai.
"Our plan is to make it more item-focused," Seeley says. "It's a good opportunity for small businesses."
Omnom is targeting college campuses, with marketing campaigns at schools including the University of Washington and University of California-Berkeley, but the service is available to anyone. "It's for people who want to find restaurants around them," Seeley says.