fry2.jpg
Burger King, bless its congested heart, has reformulated its french fry recipe .

McDonald's is the acknowledged master of the fast food fry, but that

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Burger King Still Trying to Build a Better French Fry

fry2.jpg
Burger King, bless its congested heart, has reformulated its french fry recipe.

McDonald's is the acknowledged master of the fast food fry, but that hasn't stopped other chains from trying to compete. Wendy's, which is now busy promoting its new "W" burger, last year widened its fries and doused them with fancy-sounding sea salt. And last week, Burger King rolled out its first french fry revamp since the late 1990s.

The new fries are fat as a toothbrush, and - despite company claims that the new recipe has 20 percent less sodium - sparkly with salt. The staffer at the Ballard Burger King who sold me my serving said, "they seem to have more flavor," which may have been a reference to the thick salt coating: The fries struck me as fairly bland, with a slight sour note. A Burger King press release explains the fries are supposed to have a "fluffy, potato taste on the inside," but the crisp outside seemed to be the beneficiary of most of the bulking up. I don't have a clear taste memory of Burger King's previous fry, but my husband, who knows every major chain's value meal menu by heart, deemed the current version "a marginal improvement."

According to Reuters, the fries were designed to stave off competition from smaller chains, such as Five Guys.

"French fries are a big seller for us and we want to make sure we're always improving," Leo Leon, vice president of innovation, said.

Burger King will give away free value size orders of fries on Friday, while supplies last.

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