Cyber Monday is an opportunity for retailers to sell still more vacuums, e-book readers and parkas, but the consumer holiday is especially important for service providers which can't fully participate in Black Friday's bricks-and-mortar rush.
"It never occurred to me to tie in to Cyber Monday," owner Donna Moodie says. "But this year I just kept hearing about it."
It's typically easier for Marjorie fans to purchase gift certificates online than in-person, since the restaurant is only open for dinner. A PayPal function simplifies transactions, Moodie adds.
"It's great for people who want an experience," Moodie says.
Industry analysts anticipate a record-setting Cyber Monday, with nearly half of shoppers indicating they plan to buy gifts online today. While overall sales are unlikely to match the $11.4 billion rung up on Black Friday, high-end luxury consumers typically consider today the start of the Christmas shopping season. That could be a boon for restaurants such as Marjorie, where the menu includes a roasted free-range chicken with kohlrabi and arugula.
But fancy restaurants aren't the only restaurants trying to tap into today's online shopping frenzy. Denny's is offering a $5 gift card with the purchase of a $20 gift card, and shoppers who buy $25 worth of gift cards from the Cheesecake Factory before Christmas get a free slice of cheesecake.
Cupcake Royale is also playing up the Cyber Monday connection, urging customers to pre-order a dozen cupcakes online. The first 50 customers to do so will receive a three-tier display pedestal.
"It's a little tongue in cheek," spokeswoman Cheryl Rucker says. "But we're not open at 4 a.m. on Black Friday."