The answer to that question is what Zach Golden's website of the same name, answered again and again beginning in the spring of 2010. The cookbook is the perfect blog-to-book tale of what happens when two guys who work in advertising connect with an audience hungry for dinner that love quick answers and simple design. And cussing.
The idea of the cookbook is pretty close to the site. Open to a recipe and either make that recipe or take one of two options: "Don't fucking like that?" suggests a page for a new recipe, and "Don't fucking eat meat?" suggests a page for a vegetarian option. There are only about 50 recipes in What the F*@# Should I Make for Dinner?, but they range from things like sautéed kale to shrimp and grits and brined pork chops with radicchio.
In this compact, spiral-bound book, you won't find advice on pans, pantry items, or cooking techniques. There isn't an index, appendix, or list of sources. Each recipe simply gets two pages--one for the title, in big letters on one page--and one for the recipe and directions. Recipe titles aren't simply the name of the dish. Examples: "Your debatably vegetarian life-self should make some fucking Fennel Salad" and "Finally, you've found something easier than your little sister. Now cook up some fucking Brined Pork Chops with Radicchio." It gets better...
Recipe instructions are, well, rather demanding. But also hilarious. For the lamb sausage recipe "Feast upon some fucking Lamb Sausage with Figs and Greens" recipe, instructions start with "Sarah Palin's political stunt baby could make this dish, so you should have no trouble." The "It's a party in your mouth, and everybody's coming, so why don't you cook up some fucking Pasta Carbonara" recipe starts with, "Bring a large pot of water to a boil, and salt the shit out of it; make it taste like the fucking sea," and ends with, "Commence food coma."
As far as gimmicky cookbooks go, What the F*@# Should I Make for Dinner? completely kicks their asses off bookstore shelves. The excessive cussing and hilarious instructions make this the perfect book to give students heading off to college or friends who have more of a sense of humor than cooking skills.