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One year after the debut of Maker's 46 , the first new bourbon from Maker's Mark since 1958, the Kentucky distillery is enlisting its Seattle

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Maker's Mark Asks Fans to Demand Its Newest Bourbon

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One year after the debut of Maker's 46, the first new bourbon from Maker's Mark since 1958, the Kentucky distillery is enlisting its Seattle fans to help put the brand behind more local bars.

Maker's Mark ambassadors across the country this week received a set of stickers intended to be affixed to guest checks. Half of the stickers carry thank-you messages for establishments already serving Maker's 46, while the balance of the 32 stickers carry messages such as "Have you heard about Maker's 46? It's just like Maker's Mark, only Maker's-er."

Maker's spokesperson Emily Reid says Maker's 46 has been very successful, but the distillery hopes to fend off faddishness and secure a spot for the whiskey in drinkers' standard repertoires.

"We'd like to keep interest piqued about 46," Reid says.

The foldout mailer is already selling for $6 on eBay.

Reid describes 46 as "sort of a cousin" to the wheated bourbon that's been Maker's only product since Bill Samuels, Sr. perfected its mash bill.

"It's a little bit different taste," she says. "I call it Maker's Plus."

Reid advises having a cocktail made with Maker's before dinner, and enjoying Maker's 46 neat after dinner.

Maker's 46 is on allocation, meaning it's meted out according to anticipated demand. But Reid says energetic sticker use could subtly tilt the distribution schedule.

"Seattle will likely get a larger allocation than Salt Lake City, but certainly we want to put it in places where people want it," she says.

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