blazingbagelseast.jpg
In radio ads and on sandwich boards at its three locations in Bellevue, Redmond, and Bellevue, Best of Seattle® winner Blazing Bagels touts itself as

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Blazing Bagels: Where West Is East and Moronic Is Memorable

blazingbagelseast.jpg
In radio ads and on sandwich boards at its three locations in Bellevue, Redmond, and Bellevue, Best of Seattle® winner Blazing Bagels touts itself as "the best bagel east of New York." Wait, did they really just say east? Because Seattle, as you'll quickly realize upon (or years before) taking in this slogan, is well west of New York.

So what gives?

Blazing Bagels' tragically erroneous geography is part of a deliberate quest to be "memorable," according to its website. "I have had more people than you can imagine write or call me and suggest that Seattle is west of New York. In fact, one person who worked for a US congressman in Washington DC took lots of pride in telling me my slogan was stupid and so was I for thinking of it. Bet he remembers me!" reads the A to the Q on BB's community page. "I know we are west of NY, however if you look at a globe, go east, and keep going east, you eventually will get back to Seattle. Going this way covers a lot more ground than 'just going west'. Most likely, except for us having really good bagels, you probably would have either forgotten the name of Blazing Bagels or simply not cared and Blazing Bagels would be like every other forgettable company."

We agree that Blazing Bagels' eponymous product is delicious. We also agree that the geographically misdirected marketing stunt is memorable. But is it the right kind of memorable? As Snickers proved with its horribly punny and unfunny "Patrick Chewing" billboards, sometimes "memorable" means "Yeah, I'm going to remember how annoying that fucking ad campaign is, and buy a Milky Way instead."

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