While the burgers are all made with Wisconsin cheese, the toppings reflect each city's culinary profile with a precision rarely seen in regional branding campaigns. The Atlanta burger's crowned with fried macaroni and cheese, the Kansas City burger is overflowing with pulled pork and barbecue chips, and the New Orleans burger is finished with fried shrimp and Creole mustard.
For Seattle, the good farmers of Wisconsin saw fit to take a slightly more upscale approach. The Seattle sandwich features brie, pinot noir-glazed foraged mushrooms, sautéed onions, wild watercress, arugula, and coffee-spiked mayonnaise, all nestled in a whole-grain bun. The recipe doesn't specify whether the beef should be of the organic, grass-fed variety.
The Seattle, the marketing board's website promises, is the solution to dreary weather. "It was an overcast day in Seattle," the website recounts. "But, surprisingly, everyone's face gleamed with sunshine. The reason? A cheeseburger named The Seattle."