Fans of Matthew Lewis' mobile Cajun cookery pinched and sucked 750 pounds of mud bugs at Where Ya At Matt's final boil of the crawfish season, an outdoor party made possible by social media.
Lewis used Facebook and Twitter to alert his followers to the Fremont shindig, interspersing beignet promises and ticket-sale promotions with his standard truck-location updates. Lewis' sophisticated use of Facebook won him a Seattle Web Award last week, making him one of four food-and-drink specialists so honored.
Urbanspoon took the Best Mobile App title in the food-and-drink category, while the Best Website prize went to Homegrown Sustainable Sandwich Shop, which sets an example for other restaurants by listing its menu, hours, and phone numbers online. @SaltySeattle, who's acquired more than 3000 followers with her bawdy food commentary, won an award for Best Twitter Feed.
And the wins could keep on coming for local gourmands: Readers chose the recipients of six awards (Seattle's Favorite Online Time Waster, Seattle's Most Shameless Self-Promoter, Seattle's Sexiest Geek, Seattle's Favorite Meme, Most Useful Mobile App, Wild Card) to be announced at the invite-only Seattle Web Awards gala next week.
Congratulations to the winners, and best of luck to the food geeks and self-promoters with Reader's Choice dreams.