UPDATE, 5/25: Yesterday's twisters in Tornado (as opposed to Dixie) Alley killed at least 14 people and injured many more. As the damage grows ever more dire, we can only assume Chow Foods is busy locating elementary schools in these newly impacted areas to donate 25% of its tasteless (but tasty!) menu's proceeds to--on Tuesdays, anyway. At this rate, it shouldn't be long before their philanthropy stretches across the entire heartland.
UPDATE, 5/24: The deadliest U.S. tornado in 60 years claimed the lives of at least 116 people in Joplin, Missouri on Sunday. Joplin is squarely within the region defined as Tornado Alley. Would the 5 Spot celebrate New York City cuisine with Twin Onion Ring Towers, Ground Zero Beef, or Son of Samwiches? Probably not, but you get the point.
We were wondering when the 5 Spot or their local parent company, Chow Foods, would address their ill-timed choice of featuring the cuisine--and disaster decor--of "Tornado Alley" during the worst spate of tornadoes in modern American history. In an e-mail newsletter disseminated today, they did just that, announcing they'd be "donating 25% of our day & night Tornado Alley menu item sales directly to Hackleburg Elementary School in Hackleburg, Alabama" every Tuesday. So for every $7.25 plate of Twister Fritters, $1.81 goes to the Crimson Tide tots.
The focus of the funding will be on replacing textbooks blown away or destroyed in the storms, and the drive will last through June 13. Meanwhile, the Tornado Alley menu will remain intact, as the region hit hardest by the tornadoes wasn't Tornado Alley anyway, claims Chow Foods.
"While these recent tornadoes technically took place outside of Tornado Alley (it's known as Dixie Alley), we cannot ignore the hardships facing our fellow citizens from these devastating storms in the South," reads the e-mail.