lostlogo.jpg
OK, so I love what Canlis has been doing lately with their social networking. There have been scavenger hunts leading to dirt-cheap lobsters. There have

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Jason Franey, Pop-Ups, and Canlis--The LOST of Seattle Restaurants

lostlogo.jpg
OK, so I love what Canlis has been doing lately with their social networking. There have been scavenger hunts leading to dirt-cheap lobsters. There have been strange advertising stunts. Lately Brian and Mark Canlis have been taking it to the streets, pimping for their chef, Jason Franey, in a series of (oddly lovely) black-and-white photos, hoping to get him named the People's Best New Chef by Food & Wine magazine.

And inside those oddly lovely black-and-white photos, the guys from Canlis have hidden a series of Morse code clues, which if deciphered properly will lead to a website which gives the details for a new pop-up restaurant being done by Franey.

I know, right? People haven't been paying this much attention to Samuel Morse since LOST went off the air.

The "contest" (if you can really call it that), has been going on for a while now. As of last night, the Canlis folks announced that 10 people had cracked the code and been awarded free meals at the pop-up in question.

And as of right now, the phone lines are open for reservations for normal, non-code-breaking people to get in on the two-night-only event. The details are thus: Chef Jason Franey, cooking a 5-course dinner at his pop-up called "Hearth & Home," conveniently located at the Macrina Bakery at 615 W. McGraw St. There's no dress code and nothing at all formal about the event, but if you want in (and you know you do . . . ), you have to call Heather at Canlis (283-3313) right now--because space is extremely limited, no walk-ins will be accepted, and reservations will be capped as soon as all seatings are full.

So what are you waiting for? Get on the phone and start dialing.

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