Those of you who are true fans of this little bloggity corner of the food-news universe might remember the last time Mayor McCheese graced these virtual pages. It was after the travesty that was the Time magazine "Bum Hundred"--a joking list of the world's least-influential people, written by Joel Stein, as a companion piece to the annual "Time 100" list of most-influential people in the world.
Mayor McCheese, last seen behind his McDonaldland podium in 2002 after the bloody capture of the Hamburglar, current whereabouts unknown.
Among the least-influential people listed by Mr. Stein were Carrot Top, witches, and Jon Gosselin. No arguments there. But Stein also included Mayor McCheese on his list. And that, my friends, was just a cheeseburger too far.
I went on to school Joel (and all the rest of you) on the rise to power, remarkable political acumen, and tragic, violent scandals of McDonaldland's most favored son. There were the legal battles between McCheese and H.R. Pufnstuf; his standing strong after the destruction of Springfield's Fast Food Boulevard (which was like McCheese's Katrina); his ongoing battles with the Hamburglar (which ended with a bloody, 14-hour siege of the McDonaldland Motel, culminating in the capture of the Hamburglar and the deaths of his accomplices, the Griddler and Captain Crook); and finally the sex-and-drugs scandal of 2010, detailed in this video. Not exactly the life of a "least-influential" kind of man, right? Especially for a man with a giant cheeseburger for a head.
And the thing is, I am not the only person out there with a weird obsession with old-time McDonald's mascots. I mean first there was the strange and terrible story of Grimace vs. the Hamburglar written by the Surly Gourmand in December (with thanks to Mr. Edgar Allan Poe), which tells the true fate of those two beloved characters. Seriouseats.com has a whole collection of Mayor McCheese videos.
And now, thanks to Eater.com, I have discovered that there is an organized movement out there to bring back Mayor McCheese. Granted, I think there's a good chance that this is a guerrilla marketing stunt by McDonald's itself (something they have done before with the McRib). But still, there's a facebook page. And bringbackthemayor.com even has a petition and everything.
It always makes me feel good to know that I'm not the only one out there with these strange obsessions. And since I'm feeling good, here's one of the weirdest commercials ever made featuring Mayor McCheese.
What exactly are those children doing to those french fry trees...?
Thanks to Serious Eats and A Hamburger Today for the video link.