Winner Chosen for John Howie Steak's "Name That Trademark Infringing Burger" Contest

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Photo courtesy Norma Rosenthal

Behold, my friends, the former Triple By-Pass Burger--destroyer of diets, bringer of lawsuits, object of fear and desire all across the land.

Remember a few weeks back when I wrote about the cease-and-desist demanded by the owners of The Heart Attack Grill in Arizona (home of the bypass burger) after finding out that chef Mark Hipkiss of John Howie Steak had created a burger of his own and decided to call it the Triple By-Pass?

No?

Well, wait a minute. I have a picture of a scantily-clad woman in a naughty nurse's outfit that might refresh your memory...

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Yeah, is it coming back to you now? I thought it might.

Anyway, that post was all about the clever way that John Howie Steak had decided to get past the whole "threatened lawsuit" thing--by holding a contest whereby regular old schmoes could submit new names for the massive burger (12-ounce prime chuck burger, tempura fried Kurobuta bacon and onion rings between two grilled cheese sandwiches oozing with Tillamook cheddar and Swiss cheese) and, if their name got picked, would win a party for six people featuring six of the then-unnamed burgers and six pints of John Howie Steak Amber Ale.

Well, the contest wound up getting a little bigger than the John Howie folks thought it would and, in the end, brought in over 4,000 entries from 24 states and three countries (including Australia) which all had to be read, judged and decided upon. Which is why, though the contest officially ended at midnight on October 31, they weren't able to announce a winner until late yesterday. If the good people of Washington State can understand anything right now, it's how long it can take to count a whole lot of mail-in ballots...

The winning entry was from Adam Reubens, who came up with the name, "Kiss Your Hips Goodbye" ('cuz the chef's name is Mark Hipkiss, get it?), and Reubens is now down for a million-calorie party courtesy of John Howie Steak, Hipkiss and his crew.

As for the other 3,999 of you? You're just gonna have to pay for your own burgers. And, in one case, plane tickets from Australia.

 
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