Yeah, I know, I know. This Four Loko shit has just gotten out of hand. It's been written about and blogged about and talked about pretty much endlessly for the past two weeks. But here's a question:
How do you know when your product has truly entered the public consciousness? Made its mark on history? Become part of the zeitgeist?
When you get your own commercial parody, that's when. And so, at the end of another very long day, I'm proud to offer you this little nugget from collegehumor.com: The first honest commercial ever made about Four Loko.
If I was part of the marketing team at Phusion Projects LLC (the company behind Four Loko), I would immediately consider adopting "Four Loko: Cheaper than paying a hobo to stab you with a box cutter" as the official product slogan.