We've already talked about the Top 10 Tasteless (and vaguely food-related) costumes for Halloween. We've talked about candy buy-backs from concerned dentists, about how excellent it is to go trick-or-treating in Seattle (at least according to Zillow.com). We've talked about candy and we've talked about ghosts (or ghost chiles, anyhow), but what if you're one of those kinds of grubniks who has wished for a very long time that, rather than fun-size Snickers bars, gross off-brand gum and those cheap lollipops that old ladies give away, a fella could get burritos just for dressing up on Halloween.
Awesome mustache not included
Well, thanks to Chipotle, Jamie Oliver and his second-act Food Revolution (which is trying to save the world, one fat kid at a time), now you can.
Of course there's a catch...This comes straight from Chipotle world headquarters:
"Chipotle Mexican Grill has partnered with Jamie Oliver's Food Revolution for a $1 million fundraiser designed to highlight the horrors of eating processed food. This Halloween, Sunday, October 31st, visit any Chipotle restaurant between 6 p.m. and closing time dressed as a horrifying processed food product, and Chipotle will treat costumed customers to a burrito made with wholesome, naturally raised ingredients for only $2. Proceeds from the "Boorito 2010: The Horrors of Processed Food" program, up to $1 million, will benefit Jamie Oliver's Food Revolution."
Okay, so free burritos would've been better, but the Chipotle would've had nothing to donate to Jamie Oliver and the chubbos.
Wait, though. That's not all.
"As part of its "Boorito 2010: The Horrors of Processed Food" program, Chipotle will also host an online costume contest, with a prize for the most horrifying processed food costume. To enter, customers can take a photo in their costumes at a Chipotle restaurant on Halloween and post it online at chipotle.com/boorito. One grand prize winner will receive $2,500, with five runners up getting $1,000 each. Twenty honorable mention winners will receive a burrito party for 20 guests at the Chipotle location of their choice."
Looking for a suggestion as to what a "horrifying processed food costume" might look like? Well Steve Ells (Chipotle's CEO and founder) and Jamie Oliver are here to help you out with a couple of suggestions.
Obviously, Ells is supposed to be some kind of to-go portion of BBQ sauce, but Oliver? I don't know... A hip-hop McNugget? Seeded hamburger bun with a small Englishman inside?
Whatever it is, I'll bet you can do better. So if you've got a food costume in mind for this Halloween and two bucks burning a hole in your pocket, now you know where to go.