Okay, so I might not have loved the food at Ivar's when I reviewed the place shortly after landing in Seattle. Actually, I pretty much detested it, wondering, "Why in all those 70 years [of Ivar's history] couldn't someone figure out how to make a decent fish fry? One that didn't just lie there on the plate, blanding itself to death?"
But one thing that neither I nor anyone else can ever accuse Ivar's of is a dearth of creativity when it comes to advertising. As a matter of fact, I'd put them pretty high up there on the list of most creative--maybe right behind PETA, and whoever makes the psychopathic panda ads for Panda Cheese.
This time around, the marketing geniuses (and I mean that in the most sincere way possible) at Ivar's have decided to start celebrating the restaurant's 2038 Centennial celebration 28 years early with a whole host of deals, contests, bargains and weirdness. They began with...