I just read in my latest issue of Entertainment Weekly (please don't die, EW, please don't die) that Rachael Ray's tent at South by Southwest is going to be even bigger than last year. Rachael Ray, indie rock goddess? If your jaw isn't already a little slack, check out the lineup on her official website: The Hold Steady, the New York Dolls (reunited, for better or worse), Ra Ra Riot, John Pringle, the Thermals. Apparently, her husband's in the Cringe, which is (conveniently) playing as well, and he helps her put together the lineup. Meanwhile, Ray's caterers will be serving smokey chipotle and black bean quesadillas, Frozen Apple Margaritas, and co-branded Rose's Austin-Jitos. Sara Brickner? I expect a full report when you return.