The Viceroy isn't the Viceroy anymore! Belltown is still Belltown, sure, but the Viceroy is now The Rob Roy. The interior is the same (at least I didn't notice anything different). Only the name has been changed and was done so rather quietly a few weeks ago.
Apparently, owner Linda Derschang said the name change came about after hiring manager Tara McLaughlin (former Hideout). It's also the result of a desire to return the bar to its original intention of being a classic cocktail lounge. This, apparently, translates into something less Belltown-y. Or so one hopes! The smell of hair gel and cologne does not make a cocktail more appetizing.