Though I am somewhat young, 34, I really don't know a damn thing about the Internet.
However since creating our page, it has been an incredibly fantastic and free (I say again, FREE) tool to promote Mulleadys and constantly inform customers of what we are doing.
I cannot write enough about how it helps or what instant gratification there is in gaining "friends" for your establishment. It is also a great way for us to solicit feedback from our customers without landing forever on Yelp or Citysearch.
I am shocked more restaurants do not use this.
The Magnolia pub currently has more than 120 friends. I wrote Travis to congratulate him on leading the way, and he added another point that FB-wary restaurateurs might find interesting:
We have customers tell their friends to become our friends; we have customers take pictures of themselves, their food, their party, and post them on their/our page. I get notices of whose birthday is coming up, who's getting married...all stuff that is in essence a "table touch" that we all do as servers and managers to ensure we are meeting our guests' needs.