So I've received a couple of emails today that didn't make sense at first. First, Hsiao-Ching Chou of Suzuki + Chou Communimedia sent out a mysterious press release:
In the last day, Pagliacci started receiving calls from fellow pizzeria owners complaining about a postcard they had received containing disparaging words on it. Pagliacci DID NOT have anything to do with sending the postcards . . ."
OK. An hour later, Weekly contributor Sara Niegowski sent me a PDF of the actual postcard, which had been addressed to All-Purpose Pizza:
I called All-Purpose owner Kedra Reisinger, who told me that she had received the postcard two days ago. She'd sent out the PDF with the tagline "Pagliacci's is Lowbrow and Classless," but had since been informed that Pagliacci claims it's a hoax. "Then I noticed that it was on their 25th anniversary cardstock, and it’s obviously some weird joke," she said, laughing. Here's the front view:
The press release continues:
The postcards . . . have not been in any of the locations or the home office for at least four years. But, someone somehow got ahold of a stack of these anniversary postcards and sent them to area pizza shops.
"It's inexplicable," says Matt Galvin, co-owner of Pagliacci, which the Weekly recently presented with a Lifetime Achievement Award -- in the form of a golden pizza slice -- in honor of the local chain winning "Best Pizza" year after year in our Best of Seattle reader's poll. Galvin says Pagliacci started hearing about the postcard Tuesday, then en masse yesterday. He and his staff have since been calling every pizza place in the city to explain the situation. "I'm gratified that everyone pretty much dismissed it," he says. "Imagine the time and the money they spent on the prank."