genericbeer.jpg

You'd think now that PBR and forties have recaptured some cool, Generic Beer would be ripe for a similar renaissance. Come to think of it,

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Generic Beer's Ripe for a Comeback

genericbeer.jpg

You'd think now that PBR and forties have recaptured some cool, Generic Beer would be ripe for a similar renaissance. Come to think of it, Pabst is probably the likeliest to exhume the black and white block-type grenade bottles, since that brewery's business model is centered around buying up the rights and recipes for nostalgia brands like Olympia and Rainier, and rolling 'em back into coolers in all their vintage glory. Marc Reutter, can you hear me?

 
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