Wine & the Case of the Emperor's New Clothes

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I've been looking for this article since Brian Williams mentioned it on NBC Nightly News Monday (what? Yes, I love me some Brian Williams).

Wine

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Wine & the Case of the Emperor's New Clothes

  • Wine & the Case of the Emperor's New Clothes

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    I've been looking for this article since Brian Williams mentioned it on NBC Nightly News Monday (what? Yes, I love me some Brian Williams).

    Wine Test: $5 Bottle Gets Tastier When It's $45

    from the AP via the Seattle Times

    Researchers at the California Institute of Technology found in recent experiments that price effected a person's perception of a wine quality. My first thought is that people already feel pressure to perform in a controlled situation such as this, but you'd be amazed, professional or no, just how many times I've seen people bullshit themselves about wine.

    People are almost as insecure about wine as they are about being naked in front of strangers. But it's a matter of personal taste. Make a late resolution not to be goaded into taste this year. Trend does not equal like (neither does price), and life's far too short to pretend.

    Case in point? I really don't like white burgundy. There, I said it. Yes, one of the tres cher darlings of wine snobs everywhere. Does absolutely nothing for me, even though I can evaluate it critically. In my mind, if I want corn on the cob, I'll eat it not drink it. See? It's easy to be honest.

    (Incidentally this is a great teaser for my column next week.)

     
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