Your new location opened up at 616 E. Pine St., and it's just as appealing as location no. 1 at 12th Ave. and Madison (which opened a month ago). Though I'm not in the market for $30/pound coffee, like many of the Seattleites I've kibbitzed with about your new stores, I have a huge amount of respect for your coffee, ethics, aesthetics, friendly staff, etc.
But I have several questions about your master plan:
1. Why are you opening up in Seattle as opposed to San Francisco or Los Angeles, cities where you’re needed you could make a much more significant impact on the local coffee scene?
2. Why open so close to all the V’s (Vita, Vivace, Victrola) in Capitol Hill, the neighborhood that least needs “third-wave” coffee? Why not Belltown, Lower Queen Anne, West Seattle, or Ballard?
3. Why open your first two Seattle locations within 9 blocks and one month of each other?