The August issue of Food & Wine Magazine reports that 25 cents of the proceeds from each bottle of Seattle-based Jones Soda's new multi-vitamin drink, 24C, will go to the Vitamin Angel Alliance, a non-profit that fights childhood blindness. Sounds like a great way to cool off, right? And a socially responsible one, especially given that their other hypercolored sodas may have caused a few bouts of blindness themselves. (Blue Bubble Gum, anyone?)
I tried to track down my own bottle of 24C, with only limited luck. Turns out it's only being sold in test markets right now (namely Chicago and New York, hence the F&W mention, I guess), and directly from Jones's corporate headquarters near Denny Park. I picked up a bottle of the lemon-lime 24C for a whopping 50 cents - tastes like a more natural version of Gatorade.
But c'mon. Where's the hometown loyalty? Why don't we get to taste the other flavors first?