In a beautifully simple back-and-forth between scenes of a near-colorless world and shots of a vibrant red cloth, English singer/songwriter shows that lovers really do hold onto everything and anything. We chatted with Goulding about the video for "Figure 8" before she takes the Showbox at the Market stage tonight for a sold-out show.
The Video: "Figure 8" was shot about 30 minutes outside of London in a mansion Goulding says was full of interesting rooms. Director W.I.Z., who came out of a retirement of sorts to work with Goulding, was behind the location and most of the video's concept.
"He wanted me to have this red handkerchief, and for it to symbolize a person," Goulding explains.
After deciding that the video for "Figure 8" just wasn't quite right after the initial shoot wrapped, Goulding and her friend, Ben, went out and did a little filming of their own, shooting all of the scenes that featured Tim Shieff, Goulding's friend and a "bad ass" free-running champion.
"[We] did another video and realized that both of them had a very similar feeling so we edited it all really nicely," Goulding says.
No Pictures, Please: Though Goulding enjoys the acting she gets to do in videos, she doesn't always enjoy being the center of attention, especially when it comes to photo shoots and red carpet appearances.
"That's my biggest fear," she says. "I'm not a model. You see pictures of models all the time and you think that's how you're supposed to look, and then you realize that actually they're just models and you're not and so photo shoots have always been a really difficult one for me."
Goulding says that despite the multiple costume changes and the, at times, unreasonably low temperatures, the "Figure 8" video shoot was really fun, thanks in part to the crew and the friends she had on set.
According to Goulding, having the right people involved in a video shoot makes all the difference.
"Just like writing a song, you've got to find the right person to collaborate with, whether it be a director or another songwriter or a producer," she says. "You've just got to find the right person to work with."