Earlier this week, the bean/people counters over at Nielsen Soundscan released an interesting report about music consumer habits. The results, I believe, might surprise you, as they did me. So, let's put conventional wisdom to the test:
Renee McMahon 100 percent of Americans should be listening to Raphael Saadiq.
1. What percentage of teens have purchased a CD in the last year?
E. 0. Come on, kids have never even seen CDs!
E. Vinyl, baby!
3. Across all demographics, what is the most popular way people discover music?
A. The radio
B. Via friends and relatives
C. Through YouTube
4. What percentage of people aged 18 to 24 attend at least one music event every month?
And now, the answers ...
1. D: 36 percent of teenagers polled purchased a CD in the last year.
2. B. 64 percent of teens listen to music via YouTube, followed by radio (56), iTunes (53), and CDs (50)
3. A: 48 percent of respondents said they discovered new music primarily through radio, compared to 10 percent through friends and relatives and 7 percent for YouTube.
4. C: 30 percent of people aged 18 to 24 say they attend at least one show every month.