Time To Get Acquainted With Pure Bathing Culture

Thursday morning is usually Nice Hits! morning, but Nice Hits! has been sporadic and infrequent lately, because there just haven't been nearly enough hits that I've been stoked on. That doesn't mean I haven't been getting my fix; pop music comes in many a form, Top 40 or Northwestern indie: if you opened this week's issue of SW to the Short List, you'll have seen a large photo of Portland's Pure Bathing Culture and the accompanying blurb I wrote:
Last year Brooklynites Daniel Hindman and Sarah Verspille, in between tours with Vetiver, for which he plays guitar and she plays keys, moved to Portland and started a dream-pop band called Pure Bathing Culture. Their first single, "Ivory Coast," floats on a breeze of soft synths and reverbing guitars and vocals, bearing little resemblance to the folksy sounds of Vetiver. Later this month, the duo will release their first EP, produced by Richard Swift, which will be followed by an "Ivory Coast" music video directed by Sean Pecknold.

The EP in question is a self-titled four-song record that the San Francisco/Miami indie label Father/Daughter Records will release this upcoming Tuesday, May 22. Each of those songs is a delicious sugar rush of sweet, swooning sounds, and three of the four can be streamed courtesy of the duo's Bandcamp page.

"Ivory Coast" is the song that's been making its way around the blogs. It's gorgeous, almost beatific . . .

. . . But my favorite of the four songs is the EP's opener, "Lucky One." I love its neat structure and the catchy, gentle hook of the chorus; it's as noteworthy a pop song as anything on the radio or charting on iTunes right now.

Discovering new favorite bands is so satisfying. Especially when you get the timing just right--Pure Bathing Culture is playing a Seattle show tomorrow night at Neumos, opening for Ravenna Woods and Deep Sea Diver, for whom my fondness has been well-documented. This is only PBC's second Seattle show (their first was last month at Auto Battery). The show starts at 8 p.m. and tickets are $10.

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