jackwhitesasquatch1.jpg
Jo McCaughey
Jack White is playing the Sasquatch! Music Festival at the Gorge over Memorial Day Weekend. He'll be joined by Beck, the Shins, Pretty

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Sasquatch! Should Sell Out Within a Week, Plus 7 Other Things We Just Learned About the Fest From Founder Adam Zacks

jackwhitesasquatch1.jpg
Jo McCaughey
Jack White is playing the Sasquatch! Music Festival at the Gorge over Memorial Day Weekend. He'll be joined by Beck, the Shins, Pretty Lights, Bon Iver, and dozens of others. Four-day passes (which include camping) are on sale now for $315.
Sure, it's his job to sell tickets. But Sasquatch! founder Adam Zacks has a strong track record of accurately predicting when his four-day festival at the Gorge over memorial day weekend will sell out. And it usually does. Yesterday Zacks told me that he expects the fest's four-day passes -- there are no single-day tickets this year -- to sell out within the next week.

Here's what else I learned about Sasquatch! 2012 yesterday during my conversation with Zacks:

1. Coachella's 2012 gamble -- two weekends of identical lineups -- means great shows for Seattle during the off week week (such as Radiohead). "The positive of Coachella doing that it turns out is it caused a lot of bands to have to do something between the two weekends so we're getting heavy concert traffic in Seattle in April," says Zacks, who is the head booker for Seattle Theater Group, proprietors of the Paramount, Moore, and the Neptune. "I'm on the one handed grateful for that. But, you know ..."

2. That also means some of the bands play Coachella, contractually, can't play other festivals, such as Sasquatch! "When you're paying enough money, at a certain point it becomes reasonable," Zacks says. "While we try not to do that, we have the luxury to not have to go there that much because of the relative size of Sasquatch."

3. More and more people are making the festival circuit around the country. "There's a contingent of people doing that that's growing," he says. "Attendance from out of state and region grows a little bit each year."

4. The fest sold out four days after the lineup was announced last year. It's been more than six weeks. Zacks doesn't see slower sales as any indication of quality. "It's a little bit apples to oranges. This year we cut off the pre-sale on Dec. 31. So, had we let it keep going, sell-out time would have been the same ... [It's probably] a week or so until sell-out. That's over two months out. It's hard to feel bad about that."

5. Zacks believes the in and out access -- this year you can wander between the fest and the campground -- could change the nature of the festival. "It's just a feel thing," Zacks says. "Just knowing that if it gets cold or a rainstorm comes in, you can roll back to your campsite. You can have the option to go back. Even if you never do that ... just knowing that you can, I think can relieve some anxiety."

6. No, Sasquatch won't be offering huge sums of money to R.E.M. to reunite, but the door is always open. "I wouldn't want to be a part of trying to pay a band into getting back together. I'd rather prefer that they do that on their own timeline, and their own motivations."

7. Sasquatch! hearts Bumbershoot. "Despite weathering some criticism, I think they do an outstanding job."

 
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