While we're all talking about M.I.A., and being fingered by her or whatever, I'd like to mention that she has put out the best music video of the year so far. Have you seen this thing yet?! Her vid for "Bad Girls" is a blockbuster, and is visually stunning. The car stunts: rad. The resolution: brilliant. The overall vibe: ballin'. This video is easy to like, sure, but what if you're a local musician who makes normal person's cashlola? Here are a couple of things that I think will help you avoid the dreaded boring video (and also M.I.A.'s video, because it's super cool):
Make Something Shocking
Doesn't have to be on the scale of M.I.A.'s ginger-cide "Born Free" video (again, proooobably hitting your budget ceiling), but look at Ricky Pharoe and those Art Vandelay boys. They're some local guys that chose to use religion to ruffle some feathers (always a safe bet), and you can bet they didn't break the bank doing it.
Make Something Funny
Don't Talk To The Cops! makes funny videos and you can too. All it takes is some imagination and a sense of humor. Butts' "Panty Exchange" video is another great example. If you can make people laugh, they will show their friends, and before you know it, you'll be on Funnyordie.com making those big-time internet bucks.
Oh! Make A Good Song!
No. Shit. Right? Good music heals all. Even the worst video is watchable with an awesome soundtrack, and as an added bonus, you'll have a good song to play people. Imagine that!