iTunes Match, which was released last night by Apple, is a cache of 20 million songs sitting in the ether -- you could call it a digital cloud or locker, if you like. It sees what music you've purchased from iTunes and what other legit music you have on your computer. It let's you stream those songs and albums from any of your iTunes-friendly, internet-connected devices (smart phones, computers, etc.). It even remembers iTunes tracks you bought in college and lost on your old iMac. In other words: If you prove to Apple that you've purchased songs in the past -- conservatively, at 10 bucks an album -- it will let you stream THEIR copy -- a copy that you don't own, that you're just leasing -- for $25 a year.
A music subscription services such as Seattle's Rhapsody, MOG, or Spotify, charges you $10 a month, and lets you stream as many of the 13 million songs in their cloud as you like, and on the same devices mentioned above. You never have to buy single songs or albums again, and you never have to pay a fee to LEASE back the songs you've already purchased.
How about it?