Nice Hits! is a Reverb column that unironically dissects, reviews, and appreciates the best songs of the current Top 40. It is unsnobbishly premised on>"/>
Nice Hits! is a Reverb column that unironically dissects, reviews, and appreciates the best songs of the current Top 40. It is unsnobbishly premised on the logic that just because a lot of the music on the radio is crap doesn't mean all the music on the radio is crap.
The hit: "With Ur Love," Cher Lloyd featuring Mike Posner (off the forthcoming Sticks + Stones, in stores November 7).
Current chart position: Uncharted (so far!)--Lloyd is almost an unknown here in the U.S.; she was a finalist on the British X Factor; back in July her debut single, "Swagger Jagger," debuted at number one on the UK Singles Chart. "With Ur Love"
hasn't had such luck, won't be officially released until October 31, but I'm so stuck on it that I'm writing it up anyway. (Its video has also gotten over 10 million views on Vevo since debuting earlier this month).
The team: "With Ur Love" was co-written by Shellback (who also produced the song) and the ubiquitous Max Martin (who also wrote last week's Hit, Britney Spears' "Criminal"). The two share the credits with Texas songwriter Savan Kotecha, who's worked as a vocal coach for both of the U.S. and the UK X Factors and has also penned hits for Spears ("I Wanna Go," "If U Seek Amy"), Usher ("DJ Got Us Fallin' In Love"), and Leona Lewis ("I Got You"). Kotecha had a hand in four songs for Lloyd's Sticks + Stones.
Breakdown: Lloyd likes to brand her style as "swag pop," as in, "Swagger Jagger/You should get some of your own," or, in this song, "You got this swag/You got this attitude." Does swag mean anything more than what phat or ill once meant? Probably not, but Lloyd's fondness for the word points to an important part of what makes her so appealing--her style, her songs, and the way she takes part in and represents current trends are age-appropriate. Lloyd is barely 18 years old, she's just beginning her career, she's got a great voice, and so she's got every right to feel like the shit right now. Martin & co. have done well to inject that confidence--or swagger, if we must--and exuberance into this songs.
"With Ur Love" isn't difficult to read--it feels fresh, it feels happy, it feels young. To be a teenager again! If we had to compare her to some of her American peers, she's a bit more mature and edgier than Selena Gomez (check out those tats!) and a bit more adolescent than Katy Perry (she doesn't have any songs about having sex in motels or getting trashed in Vegas . . . yet). Or, as the most famous of all pop stars once sang, she's not a girl, not yet a woman. It's a great, exciting age to be. Lloyd's "la-da-da-da-dum" hook and her girlfriends' reinforcing chants behind her ("'Cuz they know that you own it!") coupled with the song's soaring chorus burst with a blissfully sunny sense of optimism. As for having former Duke frat boy/Detroit mama's boy Mike Posner (who is overwhelmingly likable, even when singing his scorecard from a makeout session) guest on the track, Lloyd's clearly gunning for some crossover attention stateside. I'm all for making it happen.