Rapper Prince Ea from St. Louis just put ( . . . OK, put out a month ago [h/t Ricky Pharoe ]) this video that

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Make Smart Cool

Rapper Prince Ea from St. Louis just put ( . . . OK, put out a month ago [h/t Ricky Pharoe]) this video that I've played quite a few times this morning, trying to catch Ea slipping on the lyrics, but I can't, because he doesn't. The reborn conscious lyricist (a couple of years ago he was rapping "Somebody tell Asher fuckin' Roth I hate college") lays down a quick verse here which is first about getting money, drinkin' bubbly, then about going to school and downplaying the importance of material success when the tape is rewound.

It's all part of a "movement", or at least a clothing line, but either way, I think it's a good look. Ea is a fairly gifted lyricist, and I'd rather hear him spit raps about getting smart than about "pickin' up chicks, giving them the A.I.D.S. virus."

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