Noah and his family with ReelWorld's Josh Klein (in yellow) on the rooftop of 100.7 The Wolf.
When asked to choose one wish to have


Forget Disneyland: Radio Jingles Are Noah Long's Make-a-Wish Fantasy

Noah and his family with ReelWorld's Josh Klein (in yellow) on the rooftop of 100.7 The Wolf.
When asked to choose one wish to have fulfilled by the Make-a-Wish Foundation, 45 percent of children choose a Disney-related experience. Many others ask for new computers, a bedroom makeover, video-game consoles, or to meet their favorite celebrity.

Noah Long asked to record his own radio-jingle package.

Born blind with cerebral palsy and epilepsy, Noah uses sound to navigate in place of sight. At age 5, he became fascinated by the short sound clips that open, close, and transition between different segments of on-air radio programs. So when Make-a-Wish contacted the Long family in Raleigh, North Carolina, Noah didn't hesitate to request to visit the Ballard offices of ReelWorld, a prominent jingle production company.

Thursday morning, the 18-year-old flew into Seattle with his family to visit ReelWorld's studio in the old Ballard Firehouse Building off Market Street. Noah discovered ReelWorld after realizing that they were the company behind the jingles of the local country station he listened to in North Carolina.

When his school decided to host its own radio show, Noah was determined to make the show professional, complete with custom jingles. His grandfather then contacted ReelWorld employee Mike Thomas to ask if ReelWorld could help Noah put together a custom package for his school's radio club.

"We had actually heard of Noah about a year before Bruno contacted us," Thomas explains. "He's a bit of a YouTube sensation, doing his own vocals to some of our basic jingles. When his grandfather contacted me, I was delighted."

Thomas put Noah in touch with Josh Klein, the man behind the mixes, who worked with Noah to create 15 tracks of custom jingles.

"Imagine taking a song and breaking it up into a bunch of short clips. That's what a jingle is: Each one is a little song," Klein says.

Upon his 10:45 arrival Thursday morning, Noah was greeted by staff and displayed his encyclopedic knowledge of radio jingles by rattling off names of stations around the country and the exact jingle package they use.

Once introductions were made, Noah had the opportunity to record custom solos with ReelWorld vocalists Karen Potteiger and Tim Seely, brother of Seattle Weekly editor Mike Seely. Klein and Noah then turned to the computer, and while the rest of the family and staff chatted and laughed, the pair retreated to the world of jingle jargon.

"Is that an emoticon? A delay would be good there," Noah commented as Klein tweaked the vocals and instrumentals.

Hours later, after adjusting volume, pitch, and placement of instrumentals and vocals, Noah and his family were taken in a limo to 100.7 The Wolf to play the completed jingle.

From the radiant smile on his face and excitement in his voice as he thanked everyone for fulfilling his wish, Noah seemed as delighted as a child at Disneyland.

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