Because back in the day ('97), one could see Foo Fighters, David Byrne, Beck, and . . . Sheryl Crow at Bumbershoot for inside of $10 a day, every price point the festival has tried in recent years has been met with a steady stream of "Yeah, but you used to be able to see . . . " It's true, you didn't use to have to look at a schedule. For $10, you knew there'd be SOMETHING that would be worth your while. But at $50, there'd better be something big for everyone.